The Penny Drop Cafe Branding by Pop & Pac

Gorgeous branding work by Australian studio Pop & Pac for The Penny Drop, a local cafe.

“Equipped with the desire to bring a sense of ‘Brunswickness’ to the ‘Chinatown of the East’, Steven Liu and Mary Lai sought a collaborative team of innovative graphic and interior designers to create a contemporary Asian dining experience. There was born The Penny Drop; a new perspective on food and coffee in Box Hill. Inspired by the site’s context, a name and conceptual vision was developed by the graphic design team for an experience not before seen in this area of Melbourne’s East. Pennies provide inspiration throughout; evident in brass menu finishes, the shapes of business cards and coasters, and use of circular elements. Bill folders are reinterpreted as leather wallets. The result is a comprehensive suite of collateral, including custom typeface, menus, coffee cups, stickers, hoarding and signage.”

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