Likeminds Branding & Art Direction by Wade Jeffree & Leta Sobierajski

Likeminds is a weekend conference that brings together technologically savvy, creative types to upstate New York with the goal of inspiring collaboration and sparking new ideas.

New York-based designers Wade Jeffree and Leta Sobierajski worked in collaboration to create the vibrant graphics for the 2016 campaign.

“What we all have in common is an appreciation for our surroundings—we take inspiration from the world around us, but sometimes the place we call home can get overwhelming. Hence, we seek nature, as it brings us comfort, it relaxes us, and sometimes it brings out our wild side. We want to highlight the antics that nature brings out in all of us. Ultimately, we create differently, but we are like-minded in how we embrace our surroundings.

We represented the elements that speak strongest to us: air, earth, nature, night and day. These five aspects were represented as a set of scenes which sit hand-in-hand with the branding to help identify & personify Likeminds.”

More branding inspiration via Behance