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Kill Devil Branding by Human

Published Apr 27, 2020

Mexican branding studio Human created this striking identity for Kill Devil, a cocktail bar and kitchen based in Kuala Lumpur, Malaysia.

“Purveyor of fine cocktails, world-class rums and hearty food, served in a cozy, alluring environment, Kill Devil achieves and maintains the outstanding standard in food and wine, service, atmosphere and setting that enables a reputation for gastronomy, drinks amiable and informed hospitality, comfort and exquisiteness.

Our client wanted to rebrand former Rum Bar, Asia’s largest rum selection bar into something fresh and elegant, but still faithful to their cuisine’s tradition.

We developed a series of icons to work as the graphic language of the place and as neon signs across the interior. A modern mix of classic typefaces together with the provocative illustrations adds a vibrant feeling that was designed especially to draw in adults of all ages.”

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