Dupont: It’s What’s Inside Campaign by Ars Thanea

Award-winning CGI studio Ars Thanea was commissioned by Ogilvy & Mather New York to create this fantastic new campaign for DuPont Nutrition & Health entitled “It’s What’s Inside”.

“This creative platform for DuPont Nutrition & Health, highlights the tangible and intangible ‘ingredients’ that go inside the foods, drinks and supplements.

It’s not just the physical ingredients that make food taste better and last longer, it’s the science, solver mindset, insights and knowledge that delivers value to DuPont customers, and consequently for everyday consumers. This creative platform expresses each one of these ingredients and serves as an invitation to look inside a partnership with DuPont. This creative platform was created to answer the question about what is inside your food in a visually appealing manner, thanks to Ars Thanea photographers, CG artists and art-directors.

The campaign visuals were created, not just to educate, but also to please your eyes.”

More advertising inspiration via Ars Thanea