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Westpassage Branding & Editorial Design by Judith Anna Rüther

Published Oct 1, 2019

German designer Judith Anna Rüther produced this impressive visual identity for Westpassage, a project featuring the work of eight local photographers and artists exploring the Union Neighbourhood in the Ruhr district, Germany.

“The Unionviertel (Union neighbourhood) is an area in the Ruhr district which is shaped by the decline of the coal and steel industry and the constant influx and moving away of its inhabitants.

Eight male and female artists examine what makes up this neighbourhood and its inhabitants in a collective project. Eight photographic and artistic works were created and compiled in a catalogue. The graphic pattern of the communication media points to the typical Ruhr area paving, which consists of square aggregate concrete paving stones. The roughness of these paving stones leads to an individual rhythm which is reflected in their patterns. The criss-crossing typography points to the varying personalities that meet and drift apart here. These works, although created individually, have at the same time benefited from and influenced each other. This can be experienced in the concept of the large-format catalogue.

Each work is represented on a printed sheet. These are loosely placed inside and so two works can be seen side by side on a double page. Thus two different ways of interpreting them become apparent and the works enter into a dialogue. This impression is enhanced by using different materials. The reader can rearrange the catalogue and create new contexts, or take them apart, or hang their favourite work up as a poster. The picture section is framed by a black and white text section which documents and explains the process of its creation and its individual concepts respectively.”

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