0
Shares

The Shoe Alternative: Branding by Copeland, Mahoney & Bulmer

Published Oct 10, 2014

Melbourne-based graphic designers Tess Copeland, Caitlyn Mahoney and Leyla Bulmer worked in collaboration to produce this unique branding concept for The Shoe Alternative, a life coaching company.

“The Shoe Alternative is about exploring life’s alternatives and figuring out where you want to go. Offering a creative approach to life coaching, they fuse creativity with discussion to help people design the life they want to live. We developed a playful and iconic identity to complement the vibrant personality of The Shoe Alternative and the service they provide.

The Shoe Alternative is about making sure the things you choose to do in life are getting you to where you want to go and not holding you back. For you, the name could be ‘the job alternative’, ‘the uni course alternative’, ‘the dress alternative’ or ‘the boyfriend alternative’. This concept was represented in the logo by the caret mark which is about editing in order to find a new direction.”

More branding inspiration via Behance

POSTED BY

IG Team

0
Shares

More articles

The Witcher Fan Art Collection

Christmas Crafts: Jolly good ideas to inspire you

Great Book Cover Designs – The Bookcase No.2

Awesome Star Wars Inspired Artworks

#want

Bicycle Pizza Cutter Wheel

‘The Child’ Baby Yoda Plush Toy

The Art of Cuphead Hardcover Book

Funko Pop! Marvel: Holiday Groot

Pop Art Hardcover Book by Taschen

Happy Camper Pencil Holder

These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.

Follow Inspiration Grid

Latest

inspiration

Fine Art Landscape Photography by Neil Burnell

Typographic Illustrations by Mat Voyce

Leaves & Twigs: Artworks by Susanna Bauer

Total Control: Mixed-Media Artworks by Andrew Fairclough

Awesome Illustrations by Pierre Kleinhouse

Beauty Portraits by Natascha Lindemann

Creative Photo Manipulations by Antti Karppinen

Shang Lin Yuan Tea Packaging by Pica Lab

Awesome products for creatives

Bicycle Pizza Cutter Wheel

‘The Child’ Baby Yoda Plush Toy

The Art of Cuphead Hardcover Book

Funko Pop! Marvel: Holiday Groot

Pop Art Hardcover Book by Taschen

Happy Camper Pencil Holder

These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.

Inspiration
in your inbox

Amazing art & design, never any spam.

Thanks for subscribing!
We'll be in touch soon.

We care about protecting your data. Please refer to our Privacy Policy for more.



© 2019 Inspiration Grid, all rights reserved. Some of our posts may contain affiliate links to partner brands. We earn a small commission if you click the link and make a purchase. There is no extra cost to you, so it’s just a nice way to help support the site. All images, videos, and other content posted on the site is attributed to their creators and original sources. If you see something wrong here or you would like to have it removed, please contact us.