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The Astronauts Company Campaign by Tim Tadder

Published Apr 3, 2020

Photographer and director Tim Tadder worked in collaboration with Marcelo Kerstez from California-based agency Jane & Jay to produce these eye-catching visuals for The Astronauts Company’s launch campaign.

“From the moment I opened the pdf containing the brief from Marcelo at Jane & Jay for the launch of Astronauts Company I was all in. The creative was a perfect fit for the type of projects where my creative collaborating thrives.”

“The over-arching concept of the smoke inside the suit aligning with the traditional practice of stoners ‘Hot Boxing’ was hysterical and visual as hell.”

“During pre-production our team found a way to pump smoke into the suits ensuring that the effect was practical, not added in post. I always feel that having effects in-camera to be far more rewarding and exciting for the creative process.

Using low-density fog machines, and flexible conduit we placed tubes behind the backs of our subjects and slowly smoked them out. Catching about a dozen shots before we had to use exhaust fans to clear the smoke and allow the models to catch a breath; the only hindrance to an otherwise flawless process (breathing, who knew it was so important?).”

— Tim Tadder

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