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Taqiza Branding by Abraham Lule

Published Oct 10, 2018

Brooklyn-based designer Abraham Lule explored a fresh take on Mexican culture to develop this premium brand identity for seaside restaurant Taqiza.

“Taqiza is a mexican restaurant located in Bondi Beach in Sydney, Australia. His owner, and executive chef, Pablo Galindo commissioned me to bring to life the concept of what a Taquiza (with a ‘u’) is in México, a gather-together / laid-back party of made your-own tacos, but most important, a celebration around food.

As a second layer of communication, I was asked to inject the exotic and premium paradise of Tulúm, México, in order to mirror the vibes and aesthetic of both locations. This immediately made the project more interested to me, has been the first time that a client wanted to talk about Mexico outside the category of vibrant and colorful graphic language. Finding, that Mexico can be portrayed in many premium and beautiful ways.”

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