Sunset Gradients & Glittering Details: Booming’s Bold Identity by Invade Design

Colombian studio Invade Design developed this striking brand identity and packaging for Booming, a cosmetics company aiming to shake up conventional beauty norms.

The design captures their vibrant and inclusive spirit through an electrifying use of gradients in pink, purple and orange, colors inspired by the breathtaking Los Angeles sunsets.

One standout aspect of the packaging is the use of special printing techniques, like iridescent and glittery foil, which give the design a dynamic, luminous quality. These choices aren’t just decorative, they’re intended to reinforce Booming’s unique identity as a brand that invites you to play with color and reimagine beauty.

For more of Invade Design’s work, take a look at their website and follow their updates on Instagram.

More branding inspiration Invade Design’s website