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Subway Visual Identity System by Turner Duckworth

Published Nov 10, 2017

Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York.

The project was led by creative director Andy Baron and Austria-based photographer Marion Luttenberger.

“During 2016, Marion teamed up with with Argentina-based Food Stylist and Creative Director Anna Keville Joyce to bring the project to life – a new whimsical flare, full of tasty, colorful, and eye-catching imagery.

The new campaign includes the Subway sandwich line as well as conceptual food art pieces highlighting Subway ingredients to be used in the system worldwide.“

More food art via Behance

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