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Sloko Branding by Adestra

Published Nov 3, 2014

Russian design studio Adestra created this elegant identity for Sloko, an event production company based in Saint-Peterburg specializing in corporate entertainment.

“The name SLOKO is a Russian abbreviation for ivory – a commonly known symbol of wealth and well – being in India, where every day is a feast of bright colors, gold and velvet. Inspired by the ivory colors and Indian culture, our team created a sleek and minimalistic logo which consists of the elements of type cut down to an extent it becomes a sophisticated form, yet it remains readable. A timeless color palette, which combines cream, bronze and navy blue was created in order to communicate brand’s name, mood and values.”

Photos by Maxim Simanovich.

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