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Sekinoichi Coffee Beer Bottle Design by Nendo

Japanese studio Nendo was invited by local brewery Sekinoichi to create the packaging for their newly created coffee-infused beer.

“We designed the bottles for Coffee Beer, a collaboration between Anchor Coffee, a coffee business in Kesennuma, a small city in northern Japan, and sake and beer brewery Sekinoichi of Ichinoseki, another small city in the same region. Both Kesennuma and Ichinoseki were devastated by the earthquake and tsunami of March 2011, so the beer is a charity project to fundraise for disaster relief.

To keep costs low, we used the existing bottles, and covered them with small labels in the shape of coffee beans, applied by hand. The bottle design is simple enough to maintain brand identity and also unique, as the pattern varies slightly with every bottle.”

via URDesign Nendo’s website

Branding Packaging Design Posted on July 24, 2013
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