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Sand Artwork: Brasil Fashion System by João Vitor Senger

Published Mar 16, 2014

Brazilian art director João Vitor Senger designed this colorful sand artwork inspired branding for Brasil Fashion System’s launch campaign.

“Brazil is a singular country. Mixing people, blending cultural aspects and turning everything into inspiration. We are a nation creative by nature. This passion for the new is also what marks our fashion. That passion is what makes our fashion more vibrant, sustainable and rich in diversity.

To present it to the world, we invite art and nature to speak on behalf of Brasil Fashion System, an association that unites the Brazilian market fashion under one name, one brand, one strength. In this first institutional campaign, images that represent Brazilian fashion and its pillars are artistic compositions made ​​of colored sand, one striking element of our natural and cultural wealth.”

More branding via Abduzeedo

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