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Roger Burkhard Identity by Lundgren+Lindqvist

Published May 31, 2017

Roger Burkhard is a creative web development agency based in Bern, Switzerland’s de facto capital.

The company commissioned local studio Lundgren+​​Lindqvist for a complete redesign of their visual identity, stationery and website.

“The new visual identity is built around a modular system with a baseline grid constituting its smallest visual component. In addition to providing the underlaying structure applied to documents and pages on the website, the grid is also visualised in a modular header that is used throughout the identity. The header holds key contact details and can be seen as an extension of the brand marque.

Alluding to the lines of code constituting the precise systems that are characteristic of the studio’s builds, the visual identity aims to marry form with function. The dynamic system is highly flexible and extends horizontally to fit any format, with a set height for each module allowing for a coherence throughout the identity.”

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