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Risk vs Reward Poster by Büro North

Published Dec 23, 2013

Melbourne-based design studio Büro North created this fantastic piece as part of the “Threesome” poster exhibition, an initiative that pairs design studios with students and recent graduates.

“The brief was to produce a typographic poster that would be placed in a secret CBD Melbourne location to become part of a typographic treasure hunt.

The content for the poster was to be based around a three word sentence which expresses something that we as designers are passionate about. In response we selected our phrase as ‘Risk vs. Reward’. To express this we placed our poster down a dark alleyway, with only the word ‘RISK’ being constantly visible. In order to reveal the remainder of the poster, the viewer must go down the alley to trigger a motion detecting UV light source that reveals the ‘vs reward’ component through the use of invisible UV ink.”

If you like this, check out this heat-activated annual report cover.

More posters via For Print Only

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Dinosaur Case by Suck UK

Vintage Retro Bluetooth Speaker

Arthur Soft and Hard Boiled Egg Cup

Skeleton Hand Jewellery Holder

400 in 1 Handheld Game Console

Ice Cream Plush Stuffed Animal Cat

These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.

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