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Puma Dance Dictionary: Create messages using dance moves

Puma Dance Dictionary is a creative collaboration between Puma Fragrances and a host of the world’s best freestyle dancers including King Charles, Storyboard P and PacMan.

The campaign was created to celebrate the launch of their new fragrance Puma Sync and allows users to send messages to their friends using dance moves.

“At the heart of the campaign is an application that turns messages into dance moves, allowing people to dance the things they dare not say. More expressive than a status update, cooler than a tweet.”

Check out the video below and visit the website to create your own message.

Puma Dance Dictionary

Advertising Video & Motion Posted on May 13, 2013
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