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Publico Branding by Noote & Neeto

Published Feb 29, 2016

Indonesian design firm Noote & Neeto were commissioned by Ryst Group to develop a strategic positioning and visual identity for Publico, a new dining establishment that takes on the Art Deco concept.

“After conducting a concept and visual research of the Art Deco era, we worked together with the owner and developed a brand idea of a 1920s New York-themed speakeasy bistro and bar. Translating this idea into a narrative and visual form, the Publico brand story is about the opulent lives of New York intellectuals and socialites during the roaring twenties era. Glamorous, illustrious, and definitely stylish, Publico dazzles and entices with its unmistakable New York spirit: adventurous, vibrant, tenacious, cultured, multi-faceted and innovative.”

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