Project Zero Branding by R/GA
Published Nov 19, 2021
Project Zero is a new kind of non-profit taking on the reality that 98% of the ocean is unprotected. US-based agency R/GA was responsible for their clever and purposeful new branding.
“The goal? Accelerate going from 98% to 0%, not by starting new projects but by funding current ones, counting down to zero projects incomplete.
We created a new identity, and a badge of honor for activists of all kinds to get behind, by building a percentage sign into the Z of Zero, which signals that this goal is within reach; we just need to tackle it one project at a time, 1% at a time, until we get to zero.”
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