POM POM Branding by Reynolds & Reyner
Published Jun 8, 2015
Branding firm Reynolds & Reyner (previously) created this colorful identity and collateral for POM POM, a modern and stylish LA-based lingerie brand.
“In each set there are two kinds of panties packed in individual boxes that resemble diagonally-cut cubes in shape. The first one is more comfortable and simple, for everyday use at work or fitness sessions, and the second box offers a more creative and interesting lingerie type for evenings and nights, parties and leisure. The 2-piece set is read not only in the packaging and the brand name, but also in the brand’s slogan ‘Work hard, play hard’.”
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