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Ocean to Plate: Animation by Nice and Serious

Published Mar 25, 2016

Nice and Serious, an ethically-driven creative agency based in London created this animated film for the Marine Stewardship Council’s “Ocean to Plate” campaign.

“You might recognise the MSC’s little blue tick in the fish counter in supermarkets. They do amazing work to ensure that seafood is sourced sustainably so that shoppers can enjoy fish today and be confident that there will still be fish for tomorrow.

We wanted to take seafood lovers on a journey from ocean to plate, to show that by buying seafood with the blue MSC label, they can trust that it’s been caught responsibly and sustainably.”

More animations Visit their website

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