NikeLab Dunk Lux x RT: Digital Artworks by Ditroit
Milan-based creative studio Ditroit created these outlandish sneaker artworks to celebrate the launch of the NikeLab Dunk Lux collaboration with Riccardo Tisci.
“…We recreated this iconic sneaker model using distinguishing elements of contemporary pop culture, hence marking the undeniable bond between sports and the high-end street style of Riccardo Tisci.
These visual reproductions were featured in We believe in the power of love, a short movie shot by Luca Finotti during the Dunk Lux campaign.”
Art Direction: Salvatore Giunta, Pietro Furbatto
Design: Salvatore Giunta, Cristian Acquaro, Pietro Furbatto
Modeling: Giovanni Mauro, Riccardo Bancone
Lighting and Shading: Claudio Gasparollo
Producer: Ada Korvafaj