Nike White Hot: Motion Graphics & Art Direction by Buck
Published Sep 21, 2018
Fantastic work by Buck and their collaborators on this colorful new campaign for Nike.
“For the launch of 5 classic shoes in perhaps the most classic colourway there is, we unlocked the gradient tool and blasted our screens with ramped colours. Then. We bubbled, we distorted, we deconstructed, ripped, pulled, peeled and revealed the shoes to their pure white on white on whiteness.”
For more information and full credits, visit their website.
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