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Nike Air Max 2017 Campaign by ManvsMachine

Published Dec 20, 2016

Award-winning studio ManvsMachine created these striking graphics for Nike’s “​Go Lighter, Go Longer” campaign promoting the 2017 model of their iconic Air Max sneakers. From MVSM’s website:

“A metaphorical exploration of air and the negative space it occupies.

The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.”

More video & motion via Muzli

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