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New Theatre Identity by Interbrand

Published Mar 23, 2012

Great branding project for New Theatre, one of Sydney’s oldest, proudest and most independent theatres. The identity was created by Interbrand, an Australian design studio with offices in Melbourne and Sydney.

“Interbrand has succeeded in putting the “new” back into New Theatre. As we celebrate our 80th Anniversary, Interbrand has helped us to reenergise our company by giving it a much needed facelift which will not only change the way our audiences view us, but allows us to re-think how we view ourselves.”

– Luke Rogers, General Manager, New Theatre

More information on Interbrand’s website – Standapart

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