Material Art Fair Branding by Anagrama

Material Art Fair is a contemporary art fair dedicated to emerging practices that takes place in Mexico City. Mexican studio Anagrama created the colorful event identity and collateral.

“The event features selected international exhibitors based on the strength of their proposals, their commitment to daring programming, as well as wide support for young emerging artists.

Our design proposal conveys the essence of this fair; each piece is unique and shows its own presence without neglecting the personality and sense of the brand. The combination of these elements adds a value of spontaneity to the fair’s brand by making it dynamic and symbolic. The color palette and the compositions of the elements reflect the merging of street art and modern art, resulting in an identity that is both unique and conceptual.”

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