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Longtooth Gin Branding & Packaging by Greg Coulton

Published Sep 10, 2019

UK-based designer and illustrator Greg Coulton was commissioned by Longtooth to help reinvigorate their iconic dry gin.

“In it’s heyday, Bengal Gin™ was the drink to be seen with. Fast-forward half a century and this style icon became the blueprint for a new London Dry gin.

Longtooth has all the essence and integrity of the original, revived and remixed for the contemporary connoisseur. And with 10% of all profits going directly to the WWF ‘Save The Tiger’ initiative, partnering a brand with a culture of responsibility at its heart was a dream project for me. So go on – buy a bottle of Longtooth gin and help save the planet.”

— Greg Coulton

More packaging design via Behance

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