Lesso Home Branding by Meng Zhang
Published Oct 18, 2021
Sydney-based brand strategist and designer Meng Zhang was responsible for creating this bright identity and collateral for Lesso Home, a multinational building materials supplier.
“As a global innovator providing building materials and furnishing with integrated solutions, Lesso Home has built a successful working relationship with over 200 of the world’s most trusted industry-leading suppliers.
We were fortunate to be given the opportunity to formulate a branding solution for Lesso Home with the purpose of entering the Australian local market in building supplies. Harnessing the fundamental element from the logo, the concept of ‘Infinity’ is created to exemplify Lesso’s spirit – ‘infinite solution, innovation and connection’.”
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