Kreopoleio Restaurant Identity by Beetroot Design Group

Beetroot Design Group used visual and cultural references from a traditional Greek butcher shop to create Kreopoleio restaurant’s visual identity (Kreopoleio = shop in Greek).

“A number of butcher-shop ‘icons’ were incorporated in the identity such as the beef-chart table, the butcher’s knife, the old blackboard and chalk ads and notes together with a fine touch of color and a sense of humor: the last piece in the chart (the one with the tail) is the only one colored against the austere black of the other parts in baby pink for pork and passion red for beef. The design identity is completed with a simple and elegant inscription of the restaurant’s name.”

via SerialThriller Beetroot Design Group’s website