Instinto Coffee Branding & Packaging by Pánico

Pánico, an award-winning branding studio with offices in Argentina and Ecuador, created this bold brand identity and packaging design for Instinto, a specialty coffee brand.

Instinto Coffee is produced in the cloud forests of Intag, Ecuador, a high-altitude environment that contributes to the coffee’s deep quality. The task for Pánico Studio was to create a brand identity and packaging that would encapsulate the roaster’s revolutionary spirit and the high quality of their product. With that in mind, the studio set out to redefine what coffee branding could look like, aiming to present Instinto in an unexpected way.

Central to this reimagined identity is the packaging, which features a striking orange gradient. This visual element is designed to represent the light that pierces through the dense cloud forests where the coffee is grown. The logo created by Pánico is another highlight of this project. The studio crafted a sharp custom typeface that embodies the strength and uniqueness of the coffee.

Check out the full project on Behance, where you can also discover more of Pánico’s incredible branding work.

Photos by Spicy Studio.

More branding inspiration Pánico Studio’s website