Il Fantastico Bistrò: Branding & Packaging by Happycentro
Published Mar 20, 2019
‘Il Fantastico Bistrò’ is a new line of assorted chocolates by Feletti 1882. Italian studio Happycentro was responsible for the branding and packaging design, which kickstarts the work on repositioning the Feletti 1882 brand as a whole.
“We imagined a fantastic world, populated by impossible machines, mustachioed double-breasted gentlemen and elegant ladies with improbable hats.
The history of the Feletti brand began in Turin, in 1882, where first Mr. Carlo Birocchetto and later the Commendator Giuseppe Feletti, dedicated themselves to the production of delicious chocolate. We tried to recreate the magic that reigned in the elegant bistro Feletti of Galleria Umberto I in Turin.”
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