0
Shares

Heritage by Madison: Brand Identity by Re Sydney

Published Jul 26, 2019

Sydney-based agency Re teamed up with tattoo artist and illustrator Jake Foreman to produce this fantastic brand identity for Austin Hu’s new restaurant Heritage by Madison.

“Heritage by Madison is the latest restaurant from chef Austin Hu. Situated on the banks of the South Bund, this once-neglected area had a former life as a fishing and trading post. These days it’s undergoing serious regeneration, with boutique hotels, fancy cafes and that perennial sign of gentrification, Starbucks, pouring in. Here, in this intersection between the old and the new China, Austin wanted to open a fusion restaurant that could honour both his roots in China and the influence of his time living in Taiwan, Paris, Japan and New York.

Fusion lies at the heart of the Heritage concept. Subverting the familiar into something delightfully foreign, Austin’s multi-layered and storied approach to food is the result of not only the cultures, but the guidance he has absorbed along his journey. Our idea was to bring this fusion to life with a playful sense of the surreal and subversive, using one of the world’s oldest forms of advice – proverbs. In this way, Heritage could occupy a distinctly different position in Shanghai’s gastronomic landscape than its name alone implies; a place where historic worlds combine to create something fresh and enticing.”

More branding inspiration Visit their website

POSTED BY

IG Team

0
Shares

More articles

Great Book Cover Designs – The Bookcase No.2

Awesome Star Wars Inspired Artworks

Lettering Goodness: 15 examples to inspire you

The Best Tech Gifts of 2019

#want

Bicycle Pizza Cutter Wheel

Funko Pop! Marvel: Holiday Groot

The Art of Cuphead Hardcover Book

PlayStation 4 Pro 1TB Console

Pop Art Hardcover Book by Taschen

Happy Camper Pencil Holder

These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.

Follow Inspiration Grid

Latest

inspiration

Beautiful Packaging Design by WWAVE

Everydays: Digital Artworks by Stuart Lippincott

Vibrant iPhone Photos by Prince Gyasi

Illustrations & Graphic Design by Tomasz Wozniakowski

Tropical Camouflage: Artworks by Matt W. Moore

Colorful Paintings & Large Scale Artworks by Saddo

Gorgeous Typographic Artworks by BÜRO UFHO

CAT Bar & Dance Club Branding by Miklós Kiss

Awesome products for creatives

Bicycle Pizza Cutter Wheel

Funko Pop! Marvel: Holiday Groot

The Art of Cuphead Hardcover Book

PlayStation 4 Pro 1TB Console

Pop Art Hardcover Book by Taschen

Happy Camper Pencil Holder

These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.

Inspiration
in your inbox

Amazing art & design, never any spam.

Thanks for subscribing!
We'll be in touch soon.

We care about protecting your data. Please refer to our Privacy Policy for more.



© 2019 Inspiration Grid, all rights reserved. Some of our posts may contain affiliate links to partner brands. We earn a small commission if you click the link and make a purchase. There is no extra cost to you, so it’s just a nice way to help support the site. All images, videos, and other content posted on the site is attributed to their creators and original sources. If you see something wrong here or you would like to have it removed, please contact us.