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Fruitsnackia Campaign by Buck

Published Aug 30, 2016

Working in partnership with Saatchi & Saatchi, creative production agency Buck developed this campaign for General Mills, featuring a series of original characters, all made of Fruitsnacks.

“Creating over 12 spots, and content for Fruitsnackia.com, the campaign features the antics of three young trouble-makers, Larry, Linus, and Lloyd (Gusher, Fruit by the Foot, and Fruit Rollup respectively).”

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