0
Shares

From Waste to Wasted: Fitzroy Sustainable Rum Packaging

Published Apr 28, 2017

Using washed-up Coca-Cola labels Dutch studio Fitzroy created the world’s first sustainable rum brand, producing one-of-a-kind bottle caps that double as art pieces.

“During January of 2017 the Dutch beaches of the North Sea Islands were being polluted with red Coca-Cola wrappers — Fitzroy decided to recycle and reuse them to create their own special blend. By melting and pressing waste from the North Sea, they produced beautiful bottle caps.

Together with the new flasks which are made of recycled glass from the same watery expanse, Fitzroy created world’s first sustainable liquor packaging. The eye-catching marble look-a-like top is creates a unique and distinctive design which invites people to reuse this bottle for other purposes as well. This is also the main reason the bottle itself won’t be branded, but wrapped. Making it a perfect water carafe which is definitely a plus. Because as we all know after the waste and the wasted story, comes the chapter titled: the hangover. So reuse this bottle and save our planet from another headache.”

You can find out more here.

More packaging design via Fitzroy

POSTED BY

IG Team

0
Shares

More articles

Interview: Behind the acidic creations of Mike Hughes

Great Book Cover Designs – The Bookcase No.4

Mellow Yellow — Color Inspiration No.3

Seinfeld Adventure: A video game about nothing

#want

Social Distancing Club Face Mask

ZippyPaws Donutz Squeaky Dog Toy

Alessi “Fior d’olio” Pourer for Olive Oil Bottle

The Architecture of Happiness Book

Moruska Round Jigsaw Puzzle 500 Piece

Holy Mother Forking Shirtballs: Coloring Book for Adults

These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.

Follow Inspiration Grid

Related

inspiration

Awesome products for creatives

Social Distancing Club Face Mask

ZippyPaws Donutz Squeaky Dog Toy

Alessi “Fior d’olio” Pourer for Olive Oil Bottle

The Architecture of Happiness Book

Moruska Round Jigsaw Puzzle 500 Piece

Holy Mother Forking Shirtballs: Coloring Book for Adults

These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.

Inspiration
in your inbox

Amazing art & design, never any spam.

Thanks for subscribing!
We'll be in touch soon.

We care about protecting your data. Please refer to our Privacy Policy for more.



© 2020 Inspiration Grid, all rights reserved. Some of our posts may contain affiliate links to partner brands. We earn a small commission if you click the link and make a purchase. There is no extra cost to you, so it’s just a nice way to help support the site. All images, videos, and other content posted on the site is attributed to their creators and original sources. If you see something wrong here or you would like to have it removed, please contact us.