Emerald Paint Collection Commercial by Psyop
Published Mar 17, 2015
Drawing inspiration from the work of Mark Rothko and Georgia O’Keeffe, video production company Psyop produced this mesmerizing ad for Sherwin-Williams’ Emerald Paint Collection.
“One of the most interesting characteristics of this project has to be the way that it was shot. Inspired by classic Sci-Fi camera moves from ‘2001’ to ‘Interstellar,’ the team created a seamless camera move through miniature sets. The main tools were a high speed arm and the Phantom Flex4K. Using 400 gallon tanks, the team injected paint into the water and moved the camera through the tanks with precise choreography. In post they stitched the pieces together, creating a surreal journey of color. One thing is for sure: this isn’t your average paint commercial. It ‘takes a lot of bravery on the part of clients and agencies to do something like this. In shooting this kind of material, it makes the project more like art,’ notes director Eben Mears.”
More articles
#want
These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.
Related
inspiration
Awesome products for creatives
These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.
Inspiration
in your inbox
Amazing art & design, never any spam.
We care about protecting your data. Please refer to our Privacy Policy for more.
- Advertising
- Architecture
- Art
- Branding
- Fashion & Beauty
- Gaming
- Graphic Design
- Illustration
- Industrial Design
- Interior Design
- Logo Design
- Packaging Design
- Photography
- Pop Culture
- Print Design
- Product Design
- Technology
- Typography
- UX & UI Design
- Vehicle Design
- Video & Motion
© 2024 Inspiration Grid, all rights reserved. Some of our posts may contain affiliate links to partner brands. We earn a small commission if you click the link and make a purchase. There is no extra cost to you, so it’s just a nice way to help support the site. All images, videos, and other content posted on the site is attributed to their creators and original sources. If you see something wrong here or you would like to have it removed, please contact us.