Emerald Paint Collection Commercial by Psyop
Published Mar 17, 2015
Drawing inspiration from the work of Mark Rothko and Georgia O’Keeffe, video production company Psyop produced this mesmerizing ad for Sherwin-Williams’ Emerald Paint Collection.
“One of the most interesting characteristics of this project has to be the way that it was shot. Inspired by classic Sci-Fi camera moves from ‘2001’ to ‘Interstellar,’ the team created a seamless camera move through miniature sets. The main tools were a high speed arm and the Phantom Flex4K. Using 400 gallon tanks, the team injected paint into the water and moved the camera through the tanks with precise choreography. In post they stitched the pieces together, creating a surreal journey of color. One thing is for sure: this isn’t your average paint commercial. It ‘takes a lot of bravery on the part of clients and agencies to do something like this. In shooting this kind of material, it makes the project more like art,’ notes director Eben Mears.”
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