Double Negative Brewery Branding by Kezia Gabriella
Published Mar 24, 2020
Singaporean art director and illustrator Kezia Gabriella developed this cool graphic identity and packaging design for Double Negative, an American brewery based in the heart of Brooklyn.
“To showcase the brand’s experimental and creative spirit, we draw on the graphic language of fine arts and incorporate it into our brand illustrations and beverage names.
The strong use of colours, irregularity and playful characters, and the combination of serif and sans serif letterforms create a visual impact that emphasises the brand’s mission in constantly pushing boundaries in creating new styles and flavours within America’s beer industry.”
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