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Diablo Black Pepper Bitters Packaging & Branding by Matthew Gilbert

Published Jan 21, 2021

UK-based designer Matthew Gilbert created this powerful branding and packaging design for Diablo Black Pepper Bitters, drawing inspiration from the Venezuelan dancing devils.

“The illustrations underneath the main label show the plants from which the flavour comes from, for example, the label on the ginger bottle with a ginger plant illustration.

The labels of the bottles draw parallels to the festival and carnival atmosphere. During the day, all seems quiet and the illustrations fade into the background, however as the night draws in the label comes alive with UV / glow in the dark ink illuminating the bottle from the inside.”

More packaging design via Behance

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