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Coconut Cult: A Vibrant Rebrand by &Walsh

Published Jan 9, 2025

Coconut Cult’s new identity by &Walsh is a playful celebration of gut health and quirky personality.

The company’s highly active probiotic coconut yogurt has earned a devoted “cult” following, and the rebrand fully leans into this theme with bold, cult-inspired visuals and dynamic photography. Blending playful religious iconography with colorful, weirdly fun visuals, the design strikes a perfect balance between the absurd and the approachable. It mirrors the brand’s mission to make gut health accessible, delicious and anything but boring.

The imaginative graphics and cohesive language make it impossible to miss in the dairy-free aisle, but this new identity does more than catch the eye. It creates an engaging brand universe that reflects Coconut Cult’s weirdly wonderful nature and their passion for a healthy lifestyle.

To see more of &Walsh’s incredible work, head over to their website or follow their latest updates on Instagram.

More branding inspiration &Walsh’s website

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