Chivo Taqueria Branding by Alessandra Mejia
Published Sep 5, 2024
Peruvian art director and graphic designer Alessandra Mejia created this vibrant new identity for Chivo, a taqueria located in downtown Boston. The name “Chivo” is derived from the expression “¡Qué Chivo!” meaning “How cool!”, an idea that sets the tone for the lively and authentic dining experience that patrons can expect from the restaurant.
Alessandra aimed to capture the warmth and festive spirit of Chivo’s Mexican and Salvadoran roots, while infusing the brand with a modern flair. The visual identity brings together bold colors, dynamic typography and handcrafted imagery reminiscent of the lively street markets of Latin America.
To continue exploring Alessandra Mejia’s work, take a look at her full portfolio on Behance.
More articles
#want
These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.
Related
inspiration
Awesome products for creatives
These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.
Inspiration
in your inbox
Amazing art & design, never any spam.
We care about protecting your data. Please refer to our Privacy Policy for more.
- Advertising
- Architecture
- Art
- Branding
- Fashion & Beauty
- Gaming
- Graphic Design
- Illustration
- Industrial Design
- Interior Design
- Logo Design
- Packaging Design
- Photography
- Pop Culture
- Print Design
- Product Design
- Technology
- Typography
- UX & UI Design
- Vehicle Design
- Video & Motion
© 2026 Inspiration Grid, all rights reserved. Some of our posts may contain affiliate links to partner brands. We earn a small commission if you click the link and make a purchase. There is no extra cost to you, so it’s just a nice way to help support the site. All images, videos, and other content posted on the site is attributed to their creators and original sources. If you see something wrong here or you would like to have it removed, please contact us.