Chez Christophe Chocolates: Packaging Design by arithmetic
Vancouver-based studio arithmetic produced this beautiful identity for Chez Christophe Chocolates.
“In celebration of the chocolatier’s Swiss roots, we were inspired by the Swiss Art Deco lacquer designs of Jean Dunand (1877-1942). Using geometric forms in primarily triangle formations and repetitive line work, we developed a graphic language that nods to the peaks of the Swiss mountain range, synonymous with the origins of the most delicious tasting chocolate — a non literal graphic solution to the typical approach of depicting the origin roots of the Swiss Alps. The interior package depicts a linear graphic scene and founder’s story.
The type treatment on the label design echoes the packaging influence of Art Deco Geometrica.
We celebrated the founding logo with a contemporary update. By retaining the curvature of the founding logo, and updating with a focus on humanizing the shapes, we were able to capture the aesthetics of a romantic and approachable appeal.”Branding Graphic Design Packaging Design Print Design Posted on July 23, 2019