Caótico Tequila Packaging Design by HI! Estudio
Published Jun 18, 2024
HI! Estudio produced this exquisite branding and packaging set for Caótico Tequila, with a design that pays tribute to the imagination of Mexicans and their millennia-old beverage.
The brand was designed to evoke a sense of wonder and fantasy, capturing the spirit of Caótico, a tequila inspired by the chaotic beauty of dreams and the intersection of tradition and imagination.
The labels are complemented by alebrije illustrations crafted by the talented Indy Maverick. Alebrijes are sculptures and carvings of mythical Mexican creatures, adorned with intricate patterns. Indy’s artwork captures a motif that is quintessentially Mexican, enhancing the storytelling aspect of the brand.
To discover more of HI! Estudio’s work, take a look at their website.
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