Burgundy Branding by Tomatdesign

Branding and graphic design agency Tomatdesign created this sophisticated and timeless brand identity for Burgundy, a wine importer and distributor.

“It was important for Burgundy to create an identity that would convey the intimate and exquisite image containing subtle references to the history and traditions of winemaking without deterring the clients by being too smug. We had to steer away from the cliche solutions such as wine glasses, bottles, bunches of grapes, claret colour and other stereotypes while staying within the specific category.

We found the solution in the simple image of a vineyard — more precisely, in its texture, which can be seen from birds eye view. The Dala Prisma font has become a key design element that embodies this idea of identity. Its fluid striped shapes create an effect reminiscent of endless orderly rows of vines.”

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