Brandless Packaging by Red Antler

Recently launched company Brandless aims to “democratise the grocery industry by stripping away brand labels and treating products equally”.

Brooklyn-based branding agency Red Antler was responsible for the design direction of the new brand, including a trademark application for a white box that works as the foundation for the minimalist style present across the entire range.

“We created a brand that was both simple and iconic. It had to exist across an incredibly wide range of categories, from food to skincare, so we needed a unified system that allowed each product to shine on its own. The Brandless white label allows us to clearly communicate each product’s benefits; it tells you exactly what you need to know without distraction.”

More packaging inspiration via Dezeen