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BMW M3 Coupe: How to Exceed the Maximum

Published Sep 18, 2011

Brilliant advertising campaign at Hamburg Airport by Serviceplan, an advertising agency from Munich, Germany.

“To portray a car that exceed limits, advertising agency Serviceplan created a billboard that exceed limits. By designing a headline out of half letters, the super shiny floor reflect the other half. As a result, BMW doubled the media space for free”

via Design Year Book

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