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Beth Comstock Branding by Leta Sobierajski & Wade Jeffree

Published Jul 14, 2017

Beautiful branding work by New York-based designers Leta Sobierajski and Wade Jeffree (previously here and here).

“Beth Comstock is a brilliant woman making waves in technology and business. Beth’s main focus is ’emergence,’ and much of her writing revolves around how humans will interact with technology in the near future and how we will learn from machines as machines will learn from us—riveting stuff!

Our goal was to create a branding solution for Beth that would embody her ideas of change, evolution, innovation, and of course, emergence. As most tech companies are represented in some sort of hue of blue, we strived to shy away from that stereotype and focused more on a holistic and organic palette that could be broken down into acknowledgeable elements from her thinking. We broke down her thinking into five key shapes that would symbolize technology, emergence, change, inquisitiveness, and energy.”

3D illustrations by George Stoyanov and photography by Scottie Cameron.

More branding inspiration via Behance

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