Beau Cacao Packaging & Chocolate Bar Design

Portland-based designer Adam Gill created this stunning chocolate bar design and also worked on the packaging, in collaboration with SocioDesign.

“The design was inspired by traditional Malaysian patterns, geometric architectural features, organic layering, and tessellation.

Bo and Thomas had some set ideas they wanted to be realized. They asked for a thin bar with a firm snap, a design that would reflect the origin of the cacao beans but also remain modern and unique, and a grid to aid snapping with their logo at the center.

Working from the logo outwards I created a tessellating pattern comprised of triangles, diamonds, and parallelograms. These set out the deeper channels of the snapping grid, and a second pattern was overlaid defining additional detail. The points of intersection between the shapes define subtle undulations in the bar’s surface. The resulting relief contrasts against the hard lines of the pattern and produces fantastic organic specular highlights.”

More packaging design via Behance