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ArtFad 2013 Identity by Hey Studio

Published Oct 13, 2013

ArtFad is a contemporary arts and crafts award ceremony held in Barcelona. Spanish design studio Hey created this incredibly colorful identity for the event, including a transparent and fluorescent methacrylate diploma.

They produced 500 handcrafted invitations by sticking colored triangles one by one to create the letter “A”. The only machinery process was the text printing.

“As a result, each invitation turned out in a different colour and we obtained unique and non-serial pieces.”

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