Alt Court Banque Nationale Experience by Sid Lee
Published Feb 11, 2019
Back in 2016, the National Bank of Canada wanted to revitalize its sponsorship of the Rogers Cup – Canada’s premier ATP tournament. They engaged multidisciplinary global creative agency Sid Lee to “build awareness for the bank among millennials, without alienating other target groups, and to reinforce the association between the bank and the sport of tennis”.
“We created a satellite event called ALT Court – an invitation-only gathering attended by well-known millennial influencers. Part nightclub, part art installation, and completely original, ALT Court was a high-tech, high-intensity happening where tennis conventions were revamped to create a unique experience using elements of design, branding, art, fashion and music.”
More articles
You might like these too
#want
These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.
Follow Inspiration Grid
Related
inspiration
Awesome products for creatives
These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.
Inspiration
in your inbox
Amazing art & design, never any spam.
We care about protecting your data. Please refer to our Privacy Policy for more.
- Advertising
- Architecture
- Art
- Branding
- Fashion & Beauty
- Graphic Design
- Illustration
- Industrial Design
- Interior Design
- Logo Design
- Packaging Design
- Photography
- Pop Culture
- Print Design
- Product Design
- Technology
- Typography
- UX & UI Design
- Vehicle Design
- Video & Motion
© 2019 Inspiration Grid, all rights reserved. Some of our posts may contain affiliate links to partner brands. We earn a small commission if you click the link and make a purchase. There is no extra cost to you, so it’s just a nice way to help support the site. All images, videos, and other content posted on the site is attributed to their creators and original sources. If you see something wrong here or you would like to have it removed, please contact us.