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Aizone Campaign by Sagmeister & Walsh

Published Oct 8, 2015

In this new campaign for Middle East department store Aizone, Stefan Sagmeister and Jessica Walsh are bringing Roy Lichtenstein to life with a vibrant pop art sensibility.

“Inspired by the art of Roy Lichtenstein, Sagmeister & Walsh’s Aizone campaign uses bright fluorescents, bold geometrical forms, and lots and lots of cross-hatches and polka dots. Although many of the products in the shots are ones that Aizone actually sells, they are contrasted by brightly colored papercraft props of plants, lemonade pitchers, vases, and more.”

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