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Africa’s Deadliest Campaign by Rocket Yard

Published Nov 26, 2018

Estonian studio Rocket Yard was commissioned by Nat Geo to produce this clever campaign promoting the ‘Africa’s Deadliest’ series.

“Our creative concept for Africa’s Deadliest TV show is to exemplify the face-to-face aspect of predator versus prey in a creative manner through the circle of life. Visually, we have personified the tension that exists between the two animals through dramatic art. Verbally, we have reinforced this through a consistent headline that sits across all communication.”

Illustrations: Sattu

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