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Adidas Laces Signage System by Büro Uebele

Published Oct 5, 2011

Awesome signage system and interior design for Adidas by German studio Büro Uebele.

Here’s an excerpt from their press release:

“The name ‘laces’ has a metaphorical value, capturing what the building says about the networked communications of a globally active corporation – a market leader in the development of sports goods and apparel. Movement is the essence of sport – and movement also defines the design language: turbocharged typography runs through the new adidas design centre. It is also reflected in the typeface of the signage system: fast and light, it leaps and bounds across walls and balustrades, its form vibrating and altering in the process.”

via Typetoken Büro Uebele’s website

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